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Is It Fair To Pick a Favourite Child?

how to pick a perfect client

Where It Started (Today)

A spur of the moment decision saw me heading out with my family this afternoon – I’d done a little work over the weekend, so felt ahead of myself, and wanted to spend some time with the family.

Off we went to the local shops – two pairs of socks, long john thermals and three coats – I was ready… :)

It was then I noticed something…

The first stop was the book shop… surrounding my kids with books can only be a good thing, and Katie my two year old started picking out her favourite: “It’s Peppa Pig Daddy!!”, and sat cross legged on the floor (in the middle of the shop) to start to read.

So far so good.

But it was when we started to go to the other shops my patience started to wane thin…

- The Clothes shop – and Katie was trying to dance with the baby mannequins (by first taking them off the displays they were part of)

- The Chemist – Katie again walking around taking anything off the shelf that looked shiny, or possibly able to easily drop and smash (how she pick’s ‘em so easily, I don’t know)

- (That repeated in the second Chemist we went in until I created an imaginary island 3 foot away from the closest shelf that we had to all huddle on together)

- Lastly was the Supermarket – by that time I’d had enough of being bottom-shelf policeman, and as my wife put her in the trolley with a few items we’d picked up along the way, I walked off to play with the phones in the phone department

And Then Was Decision Time…

It’s was probably the lack of caffeine my side, but my threshold had been battered by my marauding two year old.

how to pick a perfect client

time to pick the perfect one?

It was then I turned and looked at her four year old sister and thought to myself:

“Did you used to do that when you were two?”
“No, I don’t think you did”
“Does that mean you’re my new favourite daughter?”
“Is it even right to have a favourite?”

…and then I switched my mind back to work, to help me rebuild my reserviour of most things and realised how this related…

…how I’d had a 15 minute chat with a prospect earlier in the same day who’d followed an entire marketing campaign I’d designed, with the single intention to attract a perfect type of client.

He’d worked through the “Awesome Automation Experience” that I crafted inside of

The Awesome Prospect Picking Tool

I designed it specifically for those who are struggling to free themselves up from the day to day grind, and if they see a sample of what Technology can do (with the right levels of Marketing woven in), they should get very excited by the potential…

And it had worked.

To a “T”.

He had the right mindset, he ‘got it’ in terms of mixing Marketing and Technology together to leverage himself to grow his company to two, possibly even three times its size.

And the excitement we both had talking about how his business could grow…

…the next meeting was scheduled, and I’m looking forward to helping him tweak his business so he can leverage himself massively.

But how does this related to picking which of my daughters gets my car in my will?

So Can I Pick a Favourite Child?

Thinking about it a little more, you probably can’t have a favourite child: It wouldn’t be fair for the 10 month old who was asleep at home minding her own business.

But you can have a favourite type of client.

You can design your business and your marketing to attract and then work with only those you really enjoy to work with.

Where you can be yourself.

Share part of you with those who are interested in what you have to offer, knowing that those who related will look forward to talking to you – will want the same things for themselves as you want for them too.

And getting all of that when just be yourself. No one else.

Do you agree?

Actually, I’ll make that a rhetorical question: You wouldn’t be reading this far with me if you didn’t, would you?

But do you know “How”?

Here’s The “How To”

If no – did you know that’s what I’ve packaged up in a step-by-step as part of The Solo Journey?

It’s lessons 1 and 2 in the Book Yourself Solid Marketing Course, and you can find out how to join in here:

Join The Solo Journey for $7

Why not check it out.

Some of the results others are getting when they learn how to harness themselves are pretty amazing…

Bye for now

p.s. If you’re interested in the Awesome Automation Experience, you can find that here: Awesome Automation Experience from

Entrepreneur Time Management – Distraction: One of the Biggest Success Killers?

personal productivity distraction from the solo journey

I realized something last night while I was thinking about what I’d done recently with The Solo Journey, and I wanted to share it with you as it’s helped me hugely in terms of my own time management as an Entrepreneur, and think it could likely help you too…

My wife and I were having dinner out.

A lovely meal for 2 and spending some quality adult time together – a rare occasion nowadays with the 3 young kids.

Aside from the comedy service we received (where the waiter spent so much time with us I was actually going to pull him up a chair as well!), we got to talking  about business, how things were going at the moment, and how productive I seemed to be recently…

…and that got me thinking…

…as I was talking through, that my recent decision to upgrade my computer has been a big part in my productivity gains.

Minimising Distraction by an Upgrade

The upgrade came about after reading a blog post from “How to Get Rich Slowly”, which talked about where people spend lots of money on one-off purchases.

You know the ones:

  • New trainers to run a marathon and you’ll only run it once,
  • A new bike to be part of a triathlon that you never ever get to,
  • A super top of the range tennis racket, but you only play twice a year…

…versus spending good money on something that you use day in and day out.

That spurred me to a decision to upgrade my computer. The thing I sit in front of for a large part of my day, every day.

So as I travelled through the US a few weeks back, I upgraded my computer.

Killing three birds with one stone:

1. New faster computer for me

2. My wife gets my technology hand-me-downs, so a new computer for her (that’s christmas done!) :)

3. About 30% cheaper buying it in the US versus in NZ

Not too shabby :)

The Before

Let’s look at what was happening before…

  • I’d sit at my computer, fixed on a certain task, let’s say I’d need Excel in this example…
  • Open up the computer (2-3 minutes load up time)
  • Click on Excel (and wait…)
  • It would take about 30 seconds to load up…

…In that time, my mind has wandered, I’ve now gone down a rabbit hole of ‘quicker’ tasks, leading me to a domino effect on other jobs, and an hour later I realise I haven’t done what I set out to do (assuming I remember what it was I sat down to do!!)

That was with a 13″ MacBook Aluminum 2008, 3GB RAM (the old).

The new acquisition is a 13″ MacBook Air, 2012, 8GB RAM, everything flash (the new).

The After

  • Now, I open my computer – its on (instant on)
  • I click on Excel, it’s open within 1-2 seconds
  • I jump straight into the task I wanted to get done
  • I finish task
  • I’m done
  • I review what I’ve planned to get done for the day, cross that off my list, and move onto the next task

A basic example yes, but if I think through the past few weeks of using the new machine, every task is similar:

I start what I want to start, then I finish it, then I move on.

An Example From Moments Ago

I’ve just decided to use Mass Pay to pay my team quicker – different countries, different currencies – bring it into one place to simplify my and their lives. A quick scan of the paypal pages, a click on Excel, a table created and ready – all done within a couple of minutes, whereas that would have taken 15-20 mins in the ‘before’ state.

This means less time in the office and more time with my family and in general just getting more done – more of the right things done.

A happy family, a happy team, a happy me – surely that many happy’s is a good thing, right? :)

Just from focusing on a single upgrade of one of my most used tools…

Prioritising What You Spend Your Money On

So let me ask you – is there a tool that you use for a large percentage of your day that could help you get more done, more quickly if you upgraded it?

This was one example from my business life – I just wanted to share the questions that came to mind that led to me writing this:

“Are you being distracted by yourself?” and ”What can you do to minimise that?”

You might be sitting there waiting yourself for your computer to do something and your mind wonders and off you go into a different topic – just like I did.

Distraction is a true success killer – especially when it’s you distracting yourself – you can sometimes be the hardest to control, because its only you who can do it…

One of the Four Main Distractions in Personal Productivity

Distracting yourself is just one of the four key distractions you can learn to manage, and I cover those inside the Productivity Training inside the Solo Journey Community – have you checked it out yet?

No? Click here: Join The Community Page

That’s it for me for now. I’ll speak to you soon.


p.s. would love to hear strategies you employ to stop distracting yourself – feel free to share…

I Love Leverage

leverage yourself with technology

“I Absolutely Love Leverage!” Leverage is fantastic and once you can work out a way of how to put leverage into your business, you’ll never look back. You’re going to need to be careful though when you do leverage that you do properly. But let’s go back a step… One Step Backwards Before Two Steps [...]

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Tools: Office Autopilot


Picking the right Email Marketing Tool at the start… One of the key’s to successfully automating your marketing is having the right tools for the right tasks in your business. If you’re an expert, a coach, or entrepreneur looking for an all in one system, Office AutoPilot is worth a look – and for a [...]

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Kids: I couldn’t eat a whole one (…Challenges of Working from Home…)

tips on working from home as a solo entrepreneur

“Kids: I couldn’t eat a whole one” It’s a strange saying that, isn’t it? When you’ve pretty much had enough, and can’t stomach anymore – you turn to your better half and say: “Yes, I love them very much, but I couldn’t eat a whole one…” In other words – I’ve had enough for now [...]

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The Wrong Type of Adrenaline

what to do when emotions take over, stop digging

Adrenaline is great to help you get that edge. That spark to keep you ahead of everything you have to keep ahead of, and ahead of others if that’s your thing too. But getting adrenaline for the wrong reasons can be a pain in the bee-hind. Case in point was me last night. Hate is [...]

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What’s Hidden In Your Business?

how to find the problems hidden in your business

I was amazed this morning when I saw an article that talked about a nuclear test that happened before Hiroshima. Did you realise too that there were other nuclear tests before the more famous (or infamous) one at Hiroshima? In the article was also a video where one of the camera men who were filming [...]

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To Burn or to Bash…

what to do with so many decisions?

With everything in life there are choices. The Choices Today: With or without milk? Cut corners or think a little more? Automate from day 1, or be ready for that next step later? To Burn (feedburner/feedblitz) or to Bash (Infusionsoft)… …have you been wondering the same?… …how to setup the next piece of your business [...]

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